What to Say About What You Do

Edit: Some links no longer work.

Originally posted November 1, 2011 on AIXchange

This recent Anthony English post got me thinking. When someone asked him what he did, he wasn’t sure how to respond. How do you answer that question? Can you explain what you do in a nice 30-second elevator pitch?

Luckily for me, Watson recently made a repeat appearance on “Jeopardy!” Watson has become the basis for my “pitch”: I simply tell people I work on the same servers that they saw on TV with Alex Trebek.

Of course, I’ll never be able to count on “my” servers appearing on television with any regularity, so I still need other ways to explain to others how I make my living. Or do I? As I’ve noted previously, telling people you work on computers can have some unwanted consequences. In their minds my admission is their opening to ask me to come over and resurrect their old, possibly virus-ridden machines. (“Can’t you just add a hard drive or memory or something?”) I generally counter those requests by explaining that I work on large enterprise servers running enterprise operating systems–in other words, small machines aren’t my specialty. Of course to a lot of folks, a computer is a computer.

(As an aside, why is it considered bad form to ask your doctor and lawyer acquaintances for free legal or medical advice, but few think twice about asking computer nerds they know for free help? Maybe they figure we have nothing better to do. Maybe we need to start quoting our hourly rates.)

So what do you say when you’re asked what you do? Do you talk about a typical day at work (one where machines haven’t blown up)? I’ve heard a system administrator liken his job to a plumber’s: nobody notices or needs one until something stinks. (That’s figuratively, one can only hope, in the admin’s case.)

If you’re reading this blog, I figure you’re involved with provisioning machines. You may not have built them, but you do care for them day to day. Interacting with your machines as much as you do, over time you may even get close to them. However, eventually you must put them out of their misery and upgrade to newer gear. (Another aside: It’s actually funny how quickly this cycle can run. You just installed the fastest, shiniest new hardware, but in a few short years you’re yearning for that new, state-of-the-art box.)

Ultimately, the way I explain what I do depends entirely on my audience and their frame of reference. To those in the industry, it’s simple: I start by saying I sell and install IBM’s Power hardware line and specialize in AIX. But to non-industry folks, I can’t have their eyes glazing over from my tales of patching, upgrading, installing, cabling, provisioning and deploying machines. Not to mention backups, restores, clones, LUNs, mirrors, migrations, copies, archives, scripts, cron jobs and the like. Maybe it’s enough for them to know that my specialty is enterprise IBM hardware. Or maybe I just say I work with computers.

What do you do?