Edit: Customers will not buy what they do not know about. It looks like the videos have been removed.
Originally posted September 24, 2019 on AIXchange
Ads for IBM Power Systems must convey both technical and marketing information—undoubtedly quite the needle to thread.
A while back I discovered this on the Twitter feed of IBM’s Paulo Carvao (@pcarvao). It’s the best Power Systems ad I’ve seen yet. Check it out; it only takes a couple minutes.
The video not only highlights the world’s fastest supercomputers that run on POWER9 processors, it also mentions both AIX (“the No. 1 OS in the UNIX market”) and IBM i (“double-digit growth in 2018”). Also cited are Linux, SAP HANA running on POWER, and much more.
The tagline at the end states: “the time to bet your tomorrow on IBM Power Systems is now.”
If you’re suitably inspired by that, you may want to watch another video: “IBM POWER9: Let’s put smart to work.“
This particular video came out in early 2018. See if you can spot (at the 1:10 mark) a tiny picture of me among many other IBM Champions.
What do you think of these videos? If it was your call, what would you like to see highlighted? I have my own ideas, but I recognize the challenges of making these sorts of ads. The trick is balancing technical and marketing information while making the whole thing visually interesting for non-technical viewers. Undoubtedly that’s quite the needle to thread.